Fashion and Function in a Backpack Designed for Women Motorcycle Riders
As women, many of us search endlessly for the perfect accessories and the fashion industry knows the formula to keep us happy. Style, Comfort and Functionality are at the top of our list of demands. Yet when it comes to motorcycle gear we must adjust to limited options with poor fit and little thought of style, until recently. The big name motorcycle gear manufacturers are taking notice and trying to make changes, but it is a slow process. So, many female entrepreneurs are taking the matter into their own hands. As you know from my recent write-ups on GoGo Gear andCultured Biker, I love when women take charge and a create a product that women want.
Now a new company has been formed to help fill the gap in women’s riding gear, MotoChic. Founder Debra Chin just launched her KickStarter campaign on December 1st where you can pre-order one of their two debut products. The Lauren Bag, a form fitting, functional and fashionable backpack that converts to a tote off the bike, and a smaller waist bag, The Valerie, that can be worn five different ways.
Visit MotoChic’s Kickstarter page and learn about the company and the products they want to bring to market, also check out the short video and see The Lauren in action. Consider pre-ordering your backpack and supporting the growth of women’s motorcycle gear (and getting a really cool bag).
MotoChic Elevates Women’s Gear From “Shrink and Pink” to Motorcycle Magnificence
If motorcycling was a male-dominated subculture running through America’s underbelly in the 80s and 90s, it is now a way for men and women to unplug and break free from the stress of the modern world. Today, there are 27 million motorcyclists in the United States; one in four, or 7 million riders, are women.
Female motorcyclists are multiplying exponentially, attracted to the freedom, adventure, and sense of empowerment motorcycling offers. Since 2003, there’s been a 67% increase in female motorcyclists, compared to the 17% increase seen throughout all riders in general. Today’s female motorcyclist belongs to Gen Y. She’s highly educated, self-directed, and fashion-forward. Yet, there’s still a huge demand for high quality, design-conscious clothing and accessories to fit the new millennia’s motorcyclist. This large, flourishing, affluent group has been largely ignored by motorcycling apparel and accessory manufacturers, which simply “shrink and pink” conventional men’s gear for women. This mainstream business model hardly meets the demands of the world’s emerging women motorcyclists.
To bridge the gap, Fortune 500 veteran and biking enthusiast, Debra Chin, founded MotoChic Gear, a startup dedicated to designing motorcycling essentials, by and exclusively for women. Chin conceived the idea for MotoChic Gear after discovering the joys of motorcycling and being subsequently disappointed with the clothing and accessory options available for women like her. The Los Gatos, CA-based company got its start in 2013, after Chin conducted a countrywide consumer research study amongst female motorcyclists. 95% of those surveyed were also in search of form-fitting, functional motorcycle gear, which reflects women’s lifestyles and personalities.
The company’s first product launch, The Lauren, is set for Spring 2015. Exclusively designed as the ultimate lifestyle bag, which converts from functional biking backpack to chic, everyday purse, the Lauren design muse is none other than iconic American model, actress, motorcyclist enthusiast, and original vice- president of the Guggenheim Museum Motorcycle Club, Lauren Hutton.
Just a few things that make The Lauren bag different:
- Women’s friendly harness
- Fashionable combination of both lightweight/durable nylon and leather
- Convertibility from backpack to tote (you’ll marvel at the secret compartments that hideaway the straps and harness).
Previously bootstrapped, MotoChic Gear is set to roll out its full line of apparel and accessory options for active women, motorcyclists and non-motorcyclists alike in Summer 2015. Says MotoChic Gear Founder and CEO Debra Chin, “I design for women who ride on two wheels or just have a free wheeling lifestyle.” For $180 Early Bird (February delivery) or $198 standard (June delivery) on Kickstarter, you can be one of the first to own MotoChic Gear’s The Lauren. And Chin is not stopping there. Her second product, The Valerie, a 5-way convertible essentials bag is available for order too.