Motorcycle Owners Survey: Number of US Female Riders is Increasing
Since GirlRiders was established ten years ago, we have seen an increase in women riders, especially these past few years, like never before. Manufacturers are realizing the value in marketing to us with more than a pink stripe and women are finding life on two wheels to be exactly what they need. Although I expected our numbers to be a little higher, it is exciting progress.
Copied directly from Motorcycle Industry Council website:
More Female Riders Than Ever According to
Latest Motorcycle Industry Council Owner Survey
Ownership by Women Doubled During the Past Decade
Irvine, Calif., Dec. 17, 2015 – Female motorcycle ownership is at an all-time high according to the latest data from the Motorcycle Industry Council. The MIC’s latest Motorcycle Owner Survey found that women account for 14 percent of all U.S. motorcycle owners, well up from the 8 percent reported in 1998.
“Women continue to embrace motorcycling like never before,” said Sarah Schilke, national marketing manager of BMW Motorrad USA and chair of PowerLily, a group consisting of female motorcycle industry professionals. “Of the 9.2 million owners, more of them are women than we’ve ever recorded. In fact, the number of female owners better than doubled from 2003 to 2014. And, among the more than 30 million Americans who swung a leg over a motorcycle and rode at least one time in 2014, a quarter of these riders were women.”
Among younger generations of owners, the percentage of women is even higher. Slightly more than 17 percent of Gen X owners, and 17.6 percent of Gen Y owners, are women. Among Boomer owners, women make up 9 percent.
“Its encouraging that we’re seeing more women among the riders who are entering the sport,” Schilke said. “Motorcycling is for anyone and that’s being recognized by younger generations and non-traditional customer segments.”
The Owner Survey also revealed what type of bikes women prefer. Cruisers are the choice of 34 percent of female riders. Scooters rank a close second at 33 percent, followed by sport bikes at 10 percent. In the survey, of some 48,000 American households, women were also asked to share their top three reasons for riding motorcycles. They answered “fun and recreation,” followed by “sense of freedom” and “enjoy outdoors/nature.” When it comes to purchasing a motorcycle, women rate “Fuel Economy” and “Test Rides” as the most important decision-making factors.
The study revealed that female riders are safety-conscious. While 60 percent of women took a motorcycle safety course, only 42 percent of men had any formal training. In some state motorcycle safety training programs, women make up 30 percent of the student population.
Other key survey results:
- The median age for female motorcyclists is 39 versus 48 for males
- More than 49 percent of women motorcyclists perform their own maintenance or have a friend or relative do it, instead of taking their bikes to a shop
- New bikes are preferred over used by 57 percent of female riders
- 49 percent of female motorcyclists are married
- 47 percent of female motorcyclists have a college or post-graduate degree
The MIC Motorcycle Owner Survey is free to MIC members, but can be purchased by non-members for $12,500.
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.